Direct email: Direct email works great if you have a list of people interested in your business. For example, people who attended one of your in-person workshops, a list of current customers, or a group/community you are a part of or manage. Important: Notice how we specify that these should be people you previously had contact with. We don’t recommend that you purchase email lists to do direct emailing as that can have a number of negative consequences for you and your business.
This is VERY important (as you can see above)! You can use a simple spreadsheet to make this happen quickly. Tracking your leads will help you understand where to tweak your funnel AND understand what is working. For me, it took me almost a year to realize my best deals were coming from one deal source. Once I realized that, I leaned in hard to that one source—my business exploded and my time to vet leads plummeted!
Hello Sunil.. thank you for your feedback, it’s great to hear that you are finding this article useful. Re your question: yes, it makes sense to follow-up as often as you need to to reach the decision-maker. At the early stage of cold calling / emailing / SMS you may have to follow-up 6-12 times with a combination of cold calls and cold emails before you get to kick-started with your prospective customer. Obviously if they unsubscribe or say no then you have to respect this. At later stages, non-response would indicate that your prospective customer no longer sees (or has doubts) about the potential value of the solution you are selling. After following-up 2 times at a later stage, I would make it easy for your prospect to voice their concerns by communicating something like: “I’m struggling to reach you, perhaps we could hop on a call for 5 minutes as I’d like to understand your current thoughts rather than assume you are no longer interested in progressing.”
A proper lead generation funnel will help you to streamline your entire conversion process. You will be able to figure out how many leads make contact with your business and how many have actually become customers. This way, you will be able to find out why leads are converting and even why they are not. This is the sort of data that will help you tighten up your sales funnel and increase your conversion rates and in turn your revenue significantly.
Depending on your analytics setup, you can track specific user actions and create segmented remarketing lists with messages designed for each audience. For example, if you’re using Event Measurement in Google Analytics (linked with your Google Ads account) then you can place users on remarketing lists based on the page elements they click, as well as the URLs they visit.
There are various sales qualification techniques like CHAMP, MEDDIC, GPCT, BANT, and more but it’s best to choose a framework that best suits your customer journey. The most common sales qualification framework used by most businesses is BANT—Budget, Authority, Need, and Timeline. Only leads that meet the qualification criteria become potential opportunities and trickle down the funnel. Pushing leads without proper qualification into the sales funnel will clog your sales pipeline, and won’t necessarily lead to revenue.
People are lazy. I know this because I'm a people and I'm lazy :) Even when something is explained in easy to follow steps, if all it requires is a few hours of work, most of us will find an excuse not to do it. But just like the story of the grasshopper and the ant, those who make the time and find the energy to take action will prosper. Those who sit around making excuses lose out.
Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. I think it’s still a useful way to describe a complex process and it’s a good visual to imagine the entire process from start to finish.
Whenever you’ve selected your funnel, you need to obtain a template. With ClickFunnels, you are treated to many different templates and all of these are tested and proven to work. With a throng of tested and proven templates available, ClickFunnels accelerates your A/B testing interval since you don’t need to weed out templates that aren’t performing.
The next part is about getting your audience to willingly give you their contact details by submitting a form or something equivalent to that. Why is this important? Because, when they voluntarily allow you to contact them, it indicates that they are interested in you. And, secondly, you would be able to further nurture them and push them into the next stage.
Adopting a CRM with sales funnel management capabilities positively impacts sales teams’ performance. But what most users fail to realize is that it is not just a customer database; it’s also the most beneficial tool for managing the sales funnel and pipeline. It helps you define your sales process, identify leaks in the sales funnel, and streamline the conversion process to bring leads down to the bottom of the funnel.
How to get started: Everything about SEO, including its name, acronym, and definition sounds way more complex than it really is. I recommend that you start with performing keyword research and optimizing your content. You can find all about how to do that in this blog post. After that’s done, you should look into link building, which is nothing else than getting other websites to link to your content. I recommend that you checkout Backlinko’s excellent link building guide.
An increasingly common practice for marketing, sales, and customer service and experience managers is to “flip the funnel” into a customer experience funnel. This funnel outlines the process of turning customers into advocates, which in turn refuels the top of the marketing funnel by driving awareness and lead generation. Here’s our diagram of the customer experience funnel: