You can do this all by caring. Reach out and ask for reviews. Engage with them on social media. Offer them an insider-only discount. Give them something for free on their birthday. Give them advice for free. There are literally hundreds of customer retention tactics out there—find the ones that best suit your products and business. One simple—and cost-effective—way to care is with personalization.
Within ClickFunnels, users may select from many different pre built attachment options. It’s as simple as picking the one which aligns best with your organization. If you are attempting to push an e-book, the approach should be much different than if you’re hoping to sell a subscription. Even if the final result of attempting to make a sale is the same. ClickFunnels saves you time and effort to begin organizing your sales funnels from scratch and accelerate your sales funnel installation.
There’s even a convention that meets to address the “flipped” funnel. In 2015, Terminus put together their first #flipmyfunnel conference. Their goal was to raise awareness around the new funnel and generate solutions for how to adapt to it. In the spirit of best practices for the new funnel, the conference was a lead generation and customer acquisition event in and of itself.
Let’s say that instead of just sending one email to your entire list, you instead separate them into lists based on the type of pizza they buy most often: Plain Cheese, Pepperoni, Everything, Specialty, or something else. Everyone in the “something else” pile can get the generic discount, but send people on the other lists special emails. For example, if you send a coupon for a one-topping pizza to the people who prefer plain cheese or everything pizzas, you won’t make a huge impact. That isn’t what they normally order. But send it to the pepperoni lovers and watch the orders roll in! Customize the discount you’re offering to make it relevant to what people order.
Caroline Donahue, CMO at Intuit, oversees numerous web-based products for which “the product and the marketing become one thing.” The funnel changes because “with cross-sell and up-sell, you move from awareness to action instantaneously.” Instead of a Customer Decision Journey, her approach might best be described as a User Experience Journey into which opportunities for transactions are thoughtfully embedded.
How to get started: Everything about SEO, including its name, acronym, and definition sounds way more complex than it really is. I recommend that you start with performing keyword research and optimizing your content. You can find all about how to do that in this blog post. After that’s done, you should look into link building, which is nothing else than getting other websites to link to your content. I recommend that you checkout Backlinko’s excellent link building guide.
Advocacy: Turning your customers into advocates is the ultimate evolution for nurturing current customers. Evangelism in the form of writing product reviews, posting about products on social media, and more can help drive more new leads for your marketing funnel. Having an external recommendation not connected to a brand can strongly influence prospects. Marketers can work to develop their communities to better support advocates, ask them to participate in case studies, or engage them around consumer-generated content on social media.