This early model has been modified by marketing consultants and academics to cater to the modern customer and is now referred to in marketing as the "purchase funnel" or "buying funnel". Many different business-to-consumer purchase models exist in marketing today, but it is generally accepted that the modern business-to-business purchase funnel has more stages,[3] considers repurchase intent, and takes into account new technologies and changes in consumer purchase behavior.[4] [5] As a model, the buying funnel has been validated in a variety of domains, including searching,[6] keyword advertising,[7] and lead generation,[8] but also modified to include previously unconsidered steps and metrics such as outbound sales, Internet impressions,[9] and Sales Funnel Stages.[10]
Visitor-to-lead conversion rate: This metric will tell you what percentage of your website visitors end up becoming leads. You can use this as an indicator of how attractive your offer to become a lead (we’ll talk about the type of content you should use in this stage in a second) is to your visitors. As you might expect, you should aim for a high conversion rate. If you use tools to capture leads with popups forms, this metric will be tracked and provided to you. However, if you use other tactics to collect leads you might need to use Google Analytics goals to keep track of this metric.  
Both matter. There’s a very well-known coffee brand that has great company policies, friendly staff, and an overall cool attitude, but I just think the products tastes like dirt. So, I don’t purchase from them anymore. At the same time, there’s another coffee brand I’ve tried, with amazing products at a great price, but they have what I consider to be unethical practices…so I don’t purchase from them either. As a consumer, both the product/service and the company matter to me, and this is true of most people, even those who don’t realize it.

According to Pardot, 70% of buyers turn to Google at least 2-3 times during their search to find out more about their problems, potential solutions, relevant businesses, etc. Many people also turn to social media and forums for recommendations. At this point, they aren’t looking for promotional content; they’re looking to learn more about potential solutions for their need.
Intuitively speaking, it makes sense to try and minimize the time spent on each stage, so that you shorten the length of your average sales cycle. That said, remind your sales reps to exercise discretion when doing this—they shouldn’t rush their leads into the next stage of the process if their lead isn’t ready to move on. Remember: no one likes a sales rep who’s too pushy or aggressive, and moving your lead along too quickly can ultimately backfire on you.
While that might make it sound like key stages of the buyer’s journey are now out of marketer’s hands, just the opposite is true. Modern marketers now have unprecedented access to the customer journey at every stage. They no longer have to obsess over acquisition and can instead focus on a dynamic approach that can reach customers at any and all stages.
While that might make it sound like key stages of the buyer’s journey are now out of marketer’s hands, just the opposite is true. Modern marketers now have unprecedented access to the customer journey at every stage. They no longer have to obsess over acquisition and can instead focus on a dynamic approach that can reach customers at any and all stages.
Sales lead: If the lead is truly qualified and he has had a good conversation with the inside sales team, he is passed on to an Account Executive (AE). The AE also speaks directly with the lead and has seven days to either turn the lead into a true sales lead, or send him back to marketing for lead nurturing, where marketing adds that lead into a campaign to re-engage him over time.
With ClickFunnels, it’s simple to make a marketing and sales funnel from the ground up as it incorporates all of the core components necessary to have a practical and effective sales funnel. Typically using the older more conventional sales funneling softwares, you may need to worry about all the elements. With ClickFunnels, this is all in 1 place, which makes it much easier and cheaper than conventional funnels.

Awareness: Awareness is the uppermost stage of the marketing funnel. Potential customers are drawn into this stage through marketing campaigns and consumer research and discovery. Trust and thought leadership is established with events, advertising, trade shows, content (blog posts, infographics, etc.), webinars, direct mail, viral campaigns, social media, search, media mentions, and more. Here, lead generation takes place, as information is collected and leads are pulled into a lead management system for nurturing further down the funnel.
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